Elixir Video
In 2024, the creative collective Elixir approached me to design two dynamic video posters for social media. These projects were purely motion graphics, allowing me to experiment with bold animation techniques. One of the highlights was animating the Elixir logo on the square-format video, where I created a mesmerising dripping effect using After Effects.
This project challenged me to balance eye-catching visuals with brand consistency while optimising for different social media formats. Through precise timing and fluid motion, I ensured the animations aligned seamlessly with the group's aesthetic and audience engagement goals.
My Car Finance Claim
When working with My Car Finance Claim, I identified key pain points that were causing audiences to hesitate in believing they could claim money back. Many potential claimants were sceptical about the process, unsure of their eligibility, or wary of financial services that seemed too good to be true.
To address these concerns, I developed a targeted social media strategy that focused on both education and authenticity. The content not only clarified what My Car Finance Claim could do for customers but also humanised the brand by showcasing the office environment and the team behind the service. By featuring real staff members and behind-the-scenes footage, we created a more approachable and trustworthy presence on social media.
Long Form Video Showreel
My showreel encapsulates a diverse array of projects, highlighting my versatility and expertise across various domains:
1. Event Coverage: PipeEasy Launch
In 2019, I had the privilege of documenting the official UK product launch of PipeEasy at St Kentigern's Irish Club in Manchester. PipeEasy, a precision tool for cutting around pipework, secured a £41,000 investment from Dragon Sara Davies on BBC's Dragons' Den.
Capturing the event's energy and the product's innovative features, I produced a compelling video that showcased the brand's journey and its introduction to the market.2. Comic Con Videography
Immersing myself in the vibrant world of Comic Con, I created engaging videos that highlight the event's dynamic atmosphere. Through interviews with attendees, footage of intricate cosplay, and coverage of panel discussions, I aimed to convey the enthusiasm and creativity that define these conventions.
3. Music Videos and Live Events
My portfolio also includes a range of music videos and live event recordings. Collaborating with artists to produce visually compelling narratives, I strive to enhance the storytelling of their music. Additionally, my live event coverage captures the essence of performances, ensuring that the energy and emotion are effectively conveyed to the audience.
